Services
Three things I’m good at. All of them start with measuring.
Every job has a defined scope and one price, in writing, before I start. I don’t bill by the hour, so I have no reason to be slow.
Start here
AI & data review
Before you spend on AI, find out where it will actually earn its keep. A short, fixed-scope look at your data and processes, ending in a ranked list of what to automate and what to leave alone.
What’s included
- A proper look at the data, reports and manual work behind one part of your business
- A ranked list of what to automate or hand to AI, and the checks each one needs
- A straight answer on whether anything is worth building yet. Sometimes it isn’t.
If it is worth building, I build the first working version for a fixed fee: an internal assistant, a reporting pipeline, or the checks that keep your numbers honest.
Why me
At Amazon I put an AI chat agent into production for internal teams, and led the redesign of a compliance pipeline that had been quietly missing 83% of its records.
Price
A fixed fee, agreed in writing before any work starts.
SEO · AEO · GEO
Search & AI visibility
Your next customer may never reach your website. They’ll ask an AI assistant, and it will answer for you. I measure what it says, fix what can be fixed, and measure again.
What’s included
- A baseline of where you show up today, in search results and in AI answers, with the answers kept as evidence
- Fixes ranked by how much they should help: content, page structure and the technical bits
- The same questions asked again afterwards, so you can see what actually moved
Nobody can honestly promise you a ranking or a mention. I promise the measurement, before and after.
Why me
The measuring is done with Cipher, a tool I built to track how AI assistants describe a brand. Every score links back to the answer it came from.
Cipher currently covers Google Gemini. More assistants are planned.
Price
A fixed fee, agreed in writing before any work starts.
Paid media · Programmatic
Performance marketing
Paid campaigns with a clear target, proper tracking, and a decision every week based on what the numbers say. Less hoping, more evidence.
What’s included
- A plan for audience, channels and budget before a single euro is spent
- Tracking that shows where the money went and what came back
- A report before, during and after each campaign: what worked by time, place, device and audience
- A weekly read of what’s working, and the nerve to switch off what isn’t
Why me
I learned this trade in programmatic advertising at MiQ: tuning live display campaigns for margin and delivery, modelling who was likely to convert, and writing the insight reports advertisers used to decide where to spend. Before that I led campaign analytics and demand generation for an airline at Mu Sigma. I still take on campaign analytics work today.
Price
A fixed fee, agreed in writing before any work starts.
First questions
- Do you charge by the hour?
- No. You get one fixed price in writing before I start. If it takes me longer than planned, that’s my problem and not yours.
- Do you give legal or compliance advice?
- No. I build the data and systems compliance teams rely on: what’s in scope, what evidence exists, what’s missing. The legal opinion stays with your lawyer, where it belongs.
- Do you use AI tools in your work?
- Every day. It’s why the work is fast. What you’re paying me for is the part AI can’t do: deciding what to build, proving it works, and knowing what to throw away.